It’s a popular sci-fi trope : The human consciousness now residing in a computer, trading physical life for machine-based immortality. In The Matrix this works both ways: You can not only upload your consciousness to a vast multiplayer online world, but also instantly download digitized knowledge from the cloud to your brain (“ I know kung fu! ”). A digitized consciousness might have some acknowledged limitations, sure – you don’t eat anymore, and you can’t smell the flowers. Even that seems ridiculous by modern technology standards, though: Couldn’t we design appropriate sensors, or simply simulate those experiences? Indeed, there’s a school of thought that claims we are already living in some type of simulated reality , whether computer-generated or otherwise. Let’s confine ourselves to currently existing digital technologies, and examine the question of whether it really might be possible to upload our consciousness to the cloud. China is investing a lot in brain-computer interf...
In this post, I will take a look at the Behavior Change Wheel (BCW), a newer framework for understanding health behavior. The model has been around for a decade, but it became much better-known after the book Engaged featured it in 2020. The BCW model is sometimes called by the name of one of its components, like "the COM-B model." Technically COM-B is just part of the full model diagram, shown above (the green inner circle), so I'm going to refer to the full framework as "the BCW" in this post. As you will see, it might be possible to utilize or accept just one of the BCW's components without necessarily buying into the whole thing. I'm also going to call the BCW a "framework" or "model" instead of a theory. That part comes directly from its creators, who describe the BCW as "a synthesis of 19 frameworks of behavior change found in the research literature" ( Mitchie, Atkins, & West , p. 11). The 19 frameworks are als...