Opioid use is an extremely a difficult problem to overcome. During work on a pilot project from 2017-2019 to increase the availability of medication-assisted treatment (MAT) for opioid use disorders in rural areas of Colorado, we heard patients say things like "I don't have the willpower to resist opioids," or "I wish I were a stronger person." These statements reflect people's desire to change while also conveying the difficulty of changing opioid use. People often say that they don't choose to use opioids, rather they feel that they must use them in order to maintain daily functioning. The moral model of substance use treatment ("just say no to drugs") misses this important piece of the experience for people who are already using. And given that about three-quarters of people in our MAT project started their pattern of use with prescription pain medication, they may not have felt they had a choice originally either -- they use opioids...